How to improve the reputation of the real estate agent through technology?

Improving your reputation as a real estate agent is a favor that you do yourself and that you do to the entire guild. Let us restore that confidence in this important work and reveal its true value.

This time we tell you how to use technology to gain the trust of your customers and potential allies in the market.

How does technology help change the perception of prospects?

Technology has become the perfect duo for PRO real estate agents who want to be seen by their ideal clients.

More and more users use technology to obtain information from real estate, real estate agents, and agents. From the cell phone or the computer they can access websites, real estate portals, and social networks in order to investigate before investing.

This tendency to search for information on the internet before buying or renting real estate has had a greater boom after the arrival of the pandemic.

This is the case of Mexico, where it was presented that more than 95% of people start their search process for real estate to buy or rent in specialized portals, as indicated by *Real State Market & LifeStyle, real estate news portal.

Technology and real estate reputation. How to improve it?

This is how we managed to see that technology is an essential instrument to improve reputation and make yourself known by potential clients, this being a trend in the search and decision process on real estate investments.

So let's see how to use technology to improve reputation:

Social networks

improve reputation with technology

Use social networks to show your professional profile and gain trust with high-value content. Demonstrating that you are really interested in the needs of the real estate client, beyond an intention to sell, generates engagement and positioning.

You achieve this, for example, by publishing interesting news about the real estate world, presenting the benefits of your services, success stories, and clear and detailed real estate offers.

automation platforms

Marketing and sales process automation platforms help personalize and streamline customer management. This helps to improve the reputation towards the potential client, with assertive offers and empathetic treatment.

Let us remember that we are dealing with consumers who demand rapid attention and humane treatment, which is effectively achieved with the possibility of automating actions based on different criteria such as the phase of the sales funnel, the type of service, or property that the customer needs, among others.

CRMS

Thanks to CRM, improving reputation with the use of technology is affordable for everyone. The implementation of this technological tool does not imply major changes and investments and leads real estate agents to centralize information on clients and their portfolios.

For example, with our CRM you can:

Visualize by which channel each client arrives (website, social networks, telephone contact, etc.).
Segment contacts and customers according to different criteria.
Create various types of funnels for management and strategic actions.
Know the client comprehensively for personalized treatment and offer.
Concentrate on the management of the different digital communication channels on a single platform.
Publish simultaneously on social networks and real estate portals.
Develop digital real estate marketing and sales strategies.

Communication with the client

show how to improve reputation

Communication with the client must be omnichannel. It is no longer enough to be on the different channels that customers use; now you have to deliver a consistent experience across all of these.

The above is easily perceived by customers when, regardless of whether they write to you on the wall of your Facebook profile or through Whatsapp, they receive personalized treatment and consistent information.

The technology of our CRM helps in this because it allows us to have all the information of a client on the same platform, which is updated in real-time. In this way, the agents can know all the traceability and the route of the contact or client for effective communication.

Real Estate Networks

Real estate networks are the force that has always been needed in this guild. Camaraderie is essential to shorten and optimize sales processes. You can be a member of a network of more than 26,000 agents and agencies in 20 countries. This allows you to show yourself and meet your potential allies.

Additionally, you can establish policies and behaviors to develop transparent and advantageous businesses for all partners.

On the other hand, we have a reputation system that shows your rating by levels from 1 to 6, where 1 is the initial and 6 is the highest you can reach. Our PRO clients have seen in this program a great value for their management and, therefore, it is one of our features with great acceptance in the community of professionals and real estate agencies.

To level up, we designed a program of badges, which are obtained by completing challenges proposed by the platform. These are updated and, most of them, are proposed by the same members of the community, who are the most important trust verifiers.

The evaluation of your reputation is obtained by the following means:

By your allies, who will be able to rate the business experience with you.
For the registration of actions, sales and deals closed with customers.
For the good practices demonstrated in our platform.
For time management with actions such as effective management of the agenda.
By overcoming the different challenges that are proposed to earn badges and level up.

Advantages of improving the reputation of the real estate agent

The advantage of improving your reputation as a real estate agent is to break down the limits encountered by consumers and clients in this market.

It is not a secret that the Latin American real estate agent must constantly face the distrust and resistance that real estate owners and buyers have to use their services.

In addition to distrust, there are limitations such as the cost that must be paid for the service of a real estate agent. Therefore, it is essential to give and show value to the activity as a real estate agent, with the use of technology.

Website: https://www.stellapointproperties.com

Company Information

Stella Point Properties LLC

Address: 748 Mt Pleasant St #50621, New Bedford, MA 02745, United States

Phone: +1 508-252-7037

Email: info@stellapointproperties.com

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